I recently listened to The Health Fit Biz podcast Episode 20 in which they discuss the importance of emphasising benefits over features when selling your services or product.
It helped me realize why I have trouble with the whole sales thing: I do care about features over benefits.
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Today, my brother posted a video of the (possibly) overrated Canadian Prime Minister, Justin Trudeau. In a press conference he is asked to explain the potential benefits of quantum computing.
Trudeau explained the differences in a very accurate and succinct manner, something we can be quite sure would have turned out differently if the same situation repeated itself further south.
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I've long had concerns with conflict of interest in medicine. It was a small factor directing me to chiropractic - this common complaint that medical doctors are in the pockets of the pharmaceutical companies, that they get treated to expensive dinners and luxurious weekend getaways for prioritizing a particular drug, or even prescribing it when not medically necessary.
The great secret is that chiropractors are just as subject to conflict of interest – perhaps to a lesser degree, or at least slightly lower earning potential.
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I'm applying to the chiropractic clerkship in the Tacoma, Washington Veteran's Affairs hospital. While writing my letter of intent, I was trying to think of how I, as the son of a Quaker-pacifist and grandson of a conscientious objector, have any connection to veterans of the military.
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This quarter I'm in a pediatrics class. I chose autism spectrum disorder for our written research project. Autism is controversial, especially with respects to the alternative medicine therapies. Many chiropractors, nutritionists, and medical doctors make fantastic claims about what can treat autism. I have been curious to know more about the research behind these claims and was glad to finally have a legitimate excuse to really read the journal articles more deeply. I wrote it pretty quickly (so it isn't as polished as I'd like) and I had to limit it to 4-5 pages even though there are many more topics I wanted to discuss. Here's the final paper in blog form.
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Seeing as how I'm willing to spend my time on things that aren't necessary, I thought I'd give it a shot and respond to Mark Crislip’s challenge to chiropractors to reveal 5 standard tests/treatments to be avoided.
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