I read the book because I've never been a strong salesperson. And now I know why - I won't lie to a customer, no matter how small or insignificant the lie to get an extra few bucks.
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The state of South Dakota has a peculiar law regarding chiropractic in that chiropractors are prohibited from being employed by corporations. In other words, a chiropractor can only work for himself or another chiropractor. They cannot work as an employee of a hospital, multidisciplinary clinic, or in an on-site clinic. After difficulty posting to the SDCA list-serve (since resolved), I wanted to publish this here as an alternate means of sharing my opinion.
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This short video has been posted multiple times by chiropractic students and doctors I follow on social media. They've lauded it as an awesome, simple explanation of chiropractic. I think it's pointless and misleading.
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I recently listened to The Health Fit Biz podcast Episode 20 in which they discuss the importance of emphasising benefits over features when selling your services or product.
It helped me realize why I have trouble with the whole sales thing: I do care about features over benefits.
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Today, my brother posted a video of the (possibly) overrated Canadian Prime Minister, Justin Trudeau. In a press conference he is asked to explain the potential benefits of quantum computing.
Trudeau explained the differences in a very accurate and succinct manner, something we can be quite sure would have turned out differently if the same situation repeated itself further south.
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I've long had concerns with conflict of interest in medicine. It was a small factor directing me to chiropractic - this common complaint that medical doctors are in the pockets of the pharmaceutical companies, that they get treated to expensive dinners and luxurious weekend getaways for prioritizing a particular drug, or even prescribing it when not medically necessary.
The great secret is that chiropractors are just as subject to conflict of interest – perhaps to a lesser degree, or at least slightly lower earning potential.
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